Synopsis
This book analyzes the role of PR and its importance as an integral part of the overall business plan. It covers both internal and external PR operations, and presents case studies which examine common problems and offer effective solutions. It even looks at crisis situations and discusses the role of PR in dealing with them effectively. It covers all relevant issues, including: A practical definition of PR and its role, Evaluating the effectiveness of PR, Diagnosis of problems, How PR is actually done and the ideal PR person. This fully revised second edition provides a wealth of information on new techniques for evaluating PR performance. Its international approach makes it highly topical, and its guide to the most appropriate PR courses currently available will be invaluable for those looking for a career in PR management.
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Effective PR Management: A Guide to Corporate Survival
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Effective PR Management: A Guide to Corporate Survival This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749409975
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Effective PR Management: A Guide to Corporate Survival
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749409975
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Effective Pr Management: A Guide to Corporate Success
Edité par
Beekman Books Inc, 1993
ISBN 10 : 0749409975
ISBN 13 : 9780749409975
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-R-002-01614
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Effective PR Management: A Guide to Corporate Survival
Edité par
Kogan Page Ltd, 1993
ISBN 10 : 0749409975
ISBN 13 : 9780749409975
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749409975. N° de réf. du vendeur 8846068
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