Strategic Business Planning: An Action Programme for Forward-thinking Businesses - Couverture rigide

Reading, Clive

Couverture rigide

ISBN 10 : 0749410515 ISBN 13 : 9780749410513

Editeur : Kogan Page Ltd, 1993

Synopsis

Strategic business planning (SBP) is a process developed by the author of this book and successfully implemented in many organizations. The prime objective of the SBP process is to improve the performance and competitive position of a company, both immediately and in the medium term. The steps in the process are: planning the process; developing the framework; building the top team; financial analysis; business analysis; competitor/market analysis; company culture; company purpose; profitability/performance goals; strategic options; evaluation; thinking and managing strategically. The book takes readers step-by-step through the process of implementing an effective action plan which will help to build market share, improve profitability and cash flow, increase productivity and gain a competitive edge and enhance quality of product.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0749410515
• ISBN 13: 9780749410513
• Reliure: Relié
• Nombre de pages: 305
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible