The Essentials of Public Relations - Couverture souple

Black, Sam

Couverture souple

ISBN 10 : 0749410833 ISBN 13 : 9780749410834

Editeur : Kogan Page Ltd, 1993

Synopsis

This study explores the theory, techniques and skills that combine to result in professional public relations. The practice has come a very long way, rapidly, and the full dynamic range of public relations in the modern business world comes under careful scrutiny in this book. Building on his many years' of experience, Professor Black explains the valuable role public relations plays in business through: the strategic role of public relations; a comparison between public relations, propaganda, advertising and marketing; influencing public opinion and opinion-formers; media relations and parliamentary liaison; the methods and management of public relations; visual communication; internal public relations; crisis management; and international public relations and networking.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0749410833
• ISBN 13: 9780749410834
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible