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The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success - Couverture rigide

Ryan, Christopher

 
9780749412333: The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

Synopsis

Presents a series of tested marketing strategies and radical new techniques that aim to allow companies to outpace their competitors. The text enables readers to choose marketing weapons best suited to their individual needs. Worksheets are used to plan and implement marketing campaigns.

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