Articles liés à Measuring Customer Satisfaction

Measuring Customer Satisfaction - Couverture souple

Gerson, Richard F.

 
9780749412593: Measuring Customer Satisfaction

Synopsis

Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.

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