Articles liés à Market Research in Practice

Market Research in Practice - Couverture souple

Hague, Paul N.; Jackson, Peter

 
9780749413071: Market Research in Practice
Couverture souple
ISBN 10 : 0749413077 ISBN 13 : 9780749413071
Editeur : Kogan Page Ltd, 1994

Synopsis

Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product launches, customer satisfaction, brand research, research for marketing plans, pricing, packaging research and advertising research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
1994
Langue
anglais
ISBN 10 
0749413077
ISBN 13 
9780749413071
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible