Strategic Business Planning: An Action Programme for Forward-thinking Businesses - Couverture souple

Reading, Clive

Couverture souple

ISBN 10 : 0749416394 ISBN 13 : 9780749416393

Editeur : Kogan Page Ltd, 1995

Synopsis

Strategic business planning (SBP) is a unique process developed by the author. The new paperback edition of this book shows how the SBP process can improve the performance and competitive position of a company, both immediately and in the medium term. The steps in the SBP process are: planning the process; developing the framework; building the top team; financial analysis; business analysis; competitor/market analysis; company culture; company purpose; profitability/performance goals; strategic options; evaluation; thinking and managing strategically. The book takes readers through the process of implementing an effective action plan which will help to: improve overall performance; build market share; improve profitability and cash flow; increase productivity; and gain a competitive edge and enhance quality.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0749416394
• ISBN 13: 9780749416393
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible