Running a Public Relations Deparment - Couverture souple

Livre 1 sur 18: PR In Practice

Beard, Mike; Hehir, Peter

 
9780749418595: Running a Public Relations Deparment

Synopsis

This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780749434243: Running a Public Relations Department

Edition présentée

ISBN 10 :  0749434244 ISBN 13 :  9780749434243
Editeur : Kogan Page, 2001
Couverture souple