Articles liés à Running a Public Relations Deparment

Running a Public Relations Deparment - Couverture souple

Livre 1 sur 18: PR In Practice

Beard, Mike; Hehir, Peter

 
9780749418595: Running a Public Relations Deparment

Synopsis

This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

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