Profitable Customers: How to Identify, Develop and Keep Them - Couverture rigide

Wilson, Charles

Couverture rigide

ISBN 10 : 074941930X ISBN 13 : 9780749419301

Editeur : Kogan Page Ltd, 1996

Synopsis

This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 074941930X
• ISBN 13: 9780749419301
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible