Articles liés à Direct and Database Marketing
Synopsis
This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.;The opening sections of the book define what direct marketing is and explain why individual customer focus should be the aim of every marketer. The book then goes on to show how to collect and use data about customers by the use of one-to-one customer marketing databases. Planning direct marketing campaigns with an integrated marketing context, marketing communications, testing campaigns, evaluation, and the likely effect of new technology are also considered.
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Integrated Direct Marketing
Edité par
Kogan Page, Limited, 1996
ISBN 10 : 0749419520
ISBN 13 : 9780749419523
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 67536363-6
Acheter D'occasion
EUR 16,64
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)