The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success - Couverture souple

Ryan, Christopher; Bird, Drayton

Couverture souple

ISBN 10 : 0749419636 ISBN 13 : 9780749419639

Editeur : Kogan Page Ltd, 1996

Synopsis

With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0749419636
• ISBN 13: 9780749419639
• Reliure: Broché
• Nombre de pages: 560
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible