The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success - Couverture souple

Ryan, Christopher; Bird, Drayton

 
9780749419639: The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success
Couverture souple
ISBN 10 : 0749419636 ISBN 13 : 9780749419639
Editeur : Kogan Page Ltd, 1996

Synopsis

With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
1996
Langue
anglais
ISBN 10 
0749419636
ISBN 13 
9780749419639
Reliure
Broché
Nombre de pages
560
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749412333: The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

Edition présentée

ISBN 10 :  074941233X ISBN 13 :  9780749412333
Editeur : Kogan Page Ltd, 1994
Couverture rigide