The Grocers: The Rise and Rise of the Supermarket Chains - Couverture rigide

Seth, Andrew; Randall, Geoffrey

Couverture rigide

ISBN 10 : 0749421916 ISBN 13 : 9780749421915

Editeur : Kogan Page Ltd, 1999

Synopsis

An in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.

A propos du livre

À propos des auteurs

Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0749421916
• ISBN 13: 9780749421915
• Reliure: Relié
• Numéro d'édition: 6
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible