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Corporate Communication: Principles Techniques and Strategies - Couverture souple

OLIVER, Sandra

 
9780749423735: Corporate Communication: Principles Techniques and Strategies

Synopsis

An academic commentary and literature review around the theoretical concepts of integrated corporate communication. The book stresses the critical importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.

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À propos de l'auteur

Following a successful career in media and industrial/commercial public relations, Dr. Sandra M Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.

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