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Customer Marketing: How Customer Marketing Can Increase Your Profits - Couverture souple

Curry, Jay

 
9780749426279: Customer Marketing: How Customer Marketing Can Increase Your Profits

Synopsis

A guide for executives seeking ways to improve their profits by focusing on the needs of their customers. It offers a process, based on modern information technologies and an integrated mix of media and methods, to meet goals of identifying, creating, maintaining and developing customers.

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