The Effective Use of Market Research: A Guide for Management to Grow the Business - Couverture souple

Birn, Robin

 
9780749427726: The Effective Use of Market Research: A Guide for Management to Grow the Business
Couverture souple
ISBN 10 : 0749427728 ISBN 13 : 9780749427726
Editeur : Kogan Page Ltd, 1999

Synopsis

Examines the application of market research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. This third edition text includes information on: analysing markets; researching, developing and monitoring new products; developing and monitoring communications; identifying and measuring customer attitudes; assessing and improving the sales process; developing a marketing information system; what to measure and how to measure it; getting the information you really need; making sure that the customers are happy; tracking trends and changing decisions; and using research to grow your business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
1999
Langue
anglais
ISBN 10 
0749427728
ISBN 13 
9780749427726
Reliure
Broché
Numéro d'édition
2
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749407490: The Effective Use of Market Research: A Guide for Management

Edition présentée

ISBN 10 :  0749407492 ISBN 13 :  9780749407490
Editeur : Kogan Page Ltd, 1992
Couverture souple