Profitable Customers: How to Identify, Develop and Keep Them - Couverture souple

Wilson, Charles

 
9780749428259: Profitable Customers: How to Identify, Develop and Keep Them

Synopsis

Intended as far more than another "customer care" book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780749419301: Profitable Customers: How to Identify, Develop and Keep Them

Edition présentée

ISBN 10 :  074941930X ISBN 13 :  9780749419301
Editeur : Kogan Page Ltd, 1996
Couverture rigide