Articles liés à Everything You Need to Know About Marketing

Everything You Need to Know About Marketing - Couverture souple

Forsyth, Patrick

 
9780749429836: Everything You Need to Know About Marketing

Synopsis

Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.

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