How to Write a Marketing Plan - Couverture souple

Westwood, John

Couverture souple

ISBN 10 : 0749432543 ISBN 13 : 9780749432546

Editeur : Kogan Page Ltd, 2000

Synopsis

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.

How to Write a Marketing Plan makes the arduous task of writing a marketing plan much easier. This practical step-by-step guide details each of the steps needed to formulate a workable and successful plan. Fully updated and packed with exercises to help you produce sections of your own marketing plan, this comprehensive workbook takes you through all the essential stages, including:

carrying out a marketing audit;

setting objectives and the strategies to achieve them;

devising budgets;

writing and implementing the plan

How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

A propos du livre

À propos de l'auteur

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0749432543
• ISBN 13: 9780749432546
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
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