Articles liés à Branding: A Practical Guide to Planning Your Srategy

Branding: A Practical Guide to Planning Your Srategy - Couverture souple

Randall, Geoffrey

 
9780749432812: Branding: A Practical Guide to Planning Your Srategy

Synopsis

Branding is now central to the strategies of fast-moving consumer goods (FMCG) companies, those in the service sector and to business-to-business markets. This practical guide to branding helps the reader to plan their brand strategy and contains examples.

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