Articles liés à Brand Building on the Internet
Synopsis
A corporate Web site on the Internet is no longer enough to survive in today's competitive on-line environment. This volume analyzes a range of international companies to demonstrate how the Internet demands a strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a brand strategy on the Internet and answers questions such as: what role should the Internet have in a marketing plan?; what types of companies are best-suited to market our product on the Internet?; how can a systematic dialogue between the consumer and the brand be created?; how can strong traffic on a site be created?; and how is it possible to measure the real value of branding a site? There are reviews of over 70 international Web sites and 40 case studies on companies such as Pepsi, Lego, Yellow Pages, M&Ms, FedEX, Kodak, Volkswagen, and Visa.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Brand Building on the Internet
Image d'archives
Brand Building on the Internet
Edité par
Kogan Page Ltd, 2000
ISBN 10 : 0749433132
ISBN 13 : 9780749433130
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur C-863-043
Quantité disponible : 1 disponible(s)
Image d'archives
BRAND BUILDING ON THE INTERNET
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. BRAND BUILDING ON THE INTERNET This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749433130
Quantité disponible : 2 disponible(s)
Image d'archives
BRAND BUILDING ON THE INTERNET
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749433130
Quantité disponible : 2 disponible(s)
Image d'archives
Brand Building on the Internet
Edité par
Kogan Page, Limited, 2000
ISBN 10 : 0749433132
ISBN 13 : 9780749433130
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP27501802
Quantité disponible : 1 disponible(s)
Image d'archives
Brand Building on the Internet
Edité par
Kogan Page, 2000
ISBN 10 : 0749433132
ISBN 13 : 9780749433130
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.4. N° de réf. du vendeur G0749433132I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Brand Building on the Internet
Edité par
Kogan Page, 2000
ISBN 10 : 0749433132
ISBN 13 : 9780749433130
Ancien ou d'occasion
Paperback
Vendeur : Basement Seller 101, Cincinnati, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. N° de réf. du vendeur 130425071
Quantité disponible : 1 disponible(s)