Running a Public Relations Department - Couverture souple

BEARD, Mike

Couverture souple

ISBN 10 : 0749434244 ISBN 13 : 9780749434243

Editeur : Kogan Page, 2001

Synopsis

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on
- Identifying the key areas and types of activity
- Planning and establishing a long-term strategy
- Managing budgets
- Building up a team
- Handling internal and external relationships
- Involving outside consultancies
This fully updated second edition of Running a Public Relations Department contains new chapters on project management and personal career planning and is endorsed by the Institute of Public Relations. It offers an excellent insight into the effective organization of public relations activity and the techniques that are involved.

A propos du livre

À propos de l?auteur

Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0749434244
• ISBN 13: 9780749434243
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible