Articles liés à How to Beat Your Competitors

How to Beat Your Competitors - Couverture souple

Fisher, John G

 
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Synopsis

Knowing how the competition is performing can be the single most important advantage a company can have in order to improve their own performance. This guide offers advice for managers who wish to benchmark their own company's performance against their competitors and understand how these standards can be measured to transform performance amongst staff and the organization as a whole.

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À propos de l'auteur

After taking a degree in languages at Oxford, John G Fisher started his business career in direct marketing and the insurance industry before establishing one of the country's leading performance improvement agencies. He specialisesin employee incentives, staff communication and conference/event planning. He is a regular columnist in the marketing press.

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