Making Innovation Happen - Couverture souple

Morgan, Michael

Couverture souple

ISBN 10 : 0749434325 ISBN 13 : 9780749434328

Editeur : Kogan Page Ltd, 2001

Synopsis

For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This guide to innovation discusses the tools of the trade, tips and ideas. There are action plans, activities, exercises, templates, worksheets and ideas that should be easy to implement.

A propos du livre

À propos de l'auteur

Michael Morgan is CEO of Herrmann International Asia, a company specialising in creativity and innovation in business, and has had over 15 years of experience in helping people and organisations in this area. He is the author of Creating Workforce Innovation and is an internationally acclaimed speaker and presenter.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0749434325
• ISBN 13: 9780749434328
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible