The Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan - Couverture souple

Barrow, Colin

Couverture souple

ISBN 10 : 0749434996 ISBN 13 : 9780749434991

Editeur : Kogan Page Ltd, 2001

Synopsis

Praise and Reviews

This step-by-step approach covers all the important subjects: market research, competitors, business strategy, advertising and promotion, operations, sales forecasts and financial matter.

The production of a business plan is a commonplace challenge, yet it is essential to the future of any enterprise. Business plans are necessary to raise finance for new ventures and provide a blueprint for management in the future. Without such a plan, no bank or venture capital house will consider a loan for start-up or expansion.

Now in its fourth edition, this best-selling guide to preparing a business plan provides practical, professional advice in an accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help you to construct your plan. This step-by-step approach covers all the important subjects:

market research;

competitors;

business strategy;

advertising and promotion;

operations;

sales forecasts and financial matter.

Successfully used by thousands of people, this tried and tested workbook provides expert advice to help you get it right, first time.

A propos du livre

À propos de l'auteur

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0749434996
• ISBN 13: 9780749434991
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible