The E-Marketing Handbook: An Indispensable Guide to Marketing Your Products and Services on the Internet - Couverture rigide

Haig, Matt

Couverture rigide

ISBN 10 : 074943547X ISBN 13 : 9780749435479

Editeur : Kogan Page Ltd, 2001

Synopsis

The Internet is probably the most effective marketing tool that has ever existed. It enables you to interact with your customers in a way that is quite unprecedented. By engaging in the sort of two-way relationships previously unimagined, companies and consumers can now find out more about each other than ever before. Customer relationship marketing now has a whole new meaning. No doubt you're more than aware of the potential of the Internet, so how can you ensure that you don't get lost in the e-marketing maze? There is plenty of advice around promoting the merits of online business, but little that gets down to the everyday issues of how to do it. "The E-Marketing Handbook" aims to fill that gap. In his hands-on style, the author seeks to cut through the hype and show you how to plan your e-marketing activity by focusing on: what you want to achieve; how you are going to achieve it; who is responsible for the different tasks; how much you are prepared to spend. Together these factors will form the background for your objectives and ensure that they are SMART - Specific, Measurable, Achievable, Realistic and Timetabled. And by following Matt Haig's practical advice and guidance, you stand a good chance of realizing them. The handbook takes you step-by-step through the process of developing and implementing an e-marketing plan. Every aspect is covered in detail and organized so that you can dip in and out if you wish or follow the advice in a logical fashion. You'll also find lots of examples and cases, recommended sites for further help and a useful e-marketing dictionary.

A propos du livre

À propos de l'auteur

Matt Haig is a director of Peppermint PR, a successful communications company based in Leeds, UK. He advises organizations of all types and sizes on how to integrate the Internet as a key tool into their marketing communications mix. A much sought after speaker and writer on all aspects of online business, Matt writes regularly for the national and business press and is the editor of a popular e-PR web site. He is also the author of E-PR: The Essential Guide to Public Relations on the Internet, The Sunday Times Guide to E-Business Essentials and E-Mail Essentials: How to Make the Most of Your E-Communication (all published by Kogan Page). Matt is currently working on his next book for Kogan Page, B2B E-Marketing.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 074943547X
• ISBN 13: 9780749435479
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible