The Grocers: The Rise and Rise of the Supermarket Chains - Couverture souple

Seth, Andrew; Randall, Geoffrey

 
9780749435493: The Grocers: The Rise and Rise of the Supermarket Chains
Couverture souple
ISBN 10 : 0749435496 ISBN 13 : 9780749435493
Editeur : Kogan Page Ltd, 2001

Synopsis

An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels. This edition includes extra coverage on e-tailing and updated coverage of the fortunes of UK, European and US supermarkets, including Wal-Mart's take-over of Asda.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2001
Langue
anglais
ISBN 10 
0749435496
ISBN 13 
9780749435493
Reliure
Broché
Numéro d'édition
2
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749421915: The Grocers: The Rise and Rise of the Supermarket Chains

Edition présentée

ISBN 10 :  0749421916 ISBN 13 :  9780749421915
Editeur : Kogan Page Ltd, 1999
Couverture rigide