Strategic Management: A Fresh Approach to Developing Skills, Knowledge and Creativity - Couverture souple

Joyce, Professor Paul; Woods, Prof Adrian

 
9780749435837: Strategic Management: A Fresh Approach to Developing Skills, Knowledge and Creativity
Couverture souple
ISBN 10 : 0749435836 ISBN 13 : 9780749435837
Editeur : Kogan Page Ltd, 2001

Synopsis

A truly modern strategic management textbook, this book will adopt a highly focused, three-pronged approach, which will include: the conventional chapter teaching, extracted readings from core texts, and specially designed case studies to illustrate the theory. This textbook reflects the new directions which strategic management is taking in the UK and internationally. The text has also been designed to help students develop insights which they can use to make sense of the new global economy and the complexity of the modern business environment.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Professor Paul Joyce is the Director of the Research Centre, University of North London.

Professor Adrian Woods is Professor of Management at Brunel University. For several years he was Dean of the Faculty of Social Sciences at Brunel and previously has been Head of the Department of Management Studies there. He has degrees in economics, sociology, and education, and is a fellow of the Royal Society of Arts. His consultancy roles have included work for both the public and private sectors, as well as for the European Union in the Czech Republic and Lithuania. His research interests include business development, training and innovation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2001
Langue
anglais
ISBN 10 
0749435836
ISBN 13 
9780749435837
Reliure
Broché
Nombre de pages
472
Coordonnées du fabricant
non disponible
Personne responsable
non disponible