Creativity in Public Relations - Couverture souple

Green, Andy

 
9780749435882: Creativity in Public Relations
Couverture souple
ISBN 10 : 0749435887 ISBN 13 : 9780749435882
Editeur : Kogan Page Ltd, 2001

Synopsis

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't - it is a process that can be understood and put into practice. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations is a unique title that seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. This fully updated second edition offers practical examples and is based on the research of those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this second edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Andy Green is a Fellow of the CIPR. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is the author of Effective Personal Communication Skills for Public Relations (also published by Kogan Page).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2001
Langue
anglais
ISBN 10 
0749435887
ISBN 13 
9780749435882
Reliure
Broché
Numéro d'édition
2
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749448233: Creativity in Public Relations

Edition présentée

ISBN 10 :  0749448237 ISBN 13 :  9780749448233
Editeur : Kogan Page Ltd, 2007
Couverture souple