Creativity in Public Relations - Couverture souple

Green, Andy

Couverture souple

ISBN 10 : 0749435887 ISBN 13 : 9780749435882

Editeur : Kogan Page Ltd, 2001

Synopsis

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't - it is a process that can be understood and put into practice. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations is a unique title that seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. This fully updated second edition offers practical examples and is based on the research of those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this second edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

A propos du livre

À propos de l?auteur

Andy Green is a Fellow of the CIPR. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is the author of Effective Personal Communication Skills for Public Relations (also published by Kogan Page).

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0749435887
• ISBN 13: 9780749435882
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible