If You're So Brilliant...How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management - Couverture souple

Cinnamon, Bob

 
9780749437251: If You're So Brilliant...How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management
Couverture souple
ISBN 10 : 0749437251 ISBN 13 : 9780749437251
Editeur : Kogan Page Ltd, 2002

Synopsis

Unlike other "finance for the non-financial manager" titles, this volume is not written by an accountant. Nor does it look at accountancy in the abstract, but relates it to running a business in a real market. Given the unpredictability of the marketplace, there is an even greater need for non-financial managers to understand the financial and management accounting process. This guide seeks to offer them a quick and effective course, but from the perspective of the pursuit of business growth. The author uses the mechanism of a business proceeding from initial set-up through its first year of trading. Apart from learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance; and more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Bob Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2002
Langue
anglais
ISBN 10 
0749437251
ISBN 13 
9780749437251
Reliure
Broché
Nombre de pages
190
Coordonnées du fabricant
non disponible
Personne responsable
non disponible