Market Research: A Guide to Planning, Methodology and Evaluation - Couverture souple

Hague, Paul

Couverture souple

ISBN 10 : 0749437308 ISBN 13 : 9780749437305

Editeur : Kogan Page Ltd, 2002

Synopsis

The third edition of this guide to market research assumes no previous knowledge of the subject. Through advice and real-life case studies it explores how to start out in market research. Topics covered include: planning; desk research; qualitative and quantitative research; sampling; questionnaire design; and data collection and analysis. Also provided are the details of market research agencies, codes of practice, quality schemes and a contact list. The guide is aimed at practitioners and students and is an introduction to the subject. Featuring charts and figures, this third edition draws on tried and tested methods, as well as the author's own experience.

A propos du livre

À propos de l?auteur

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0749437308
• ISBN 13: 9780749437305
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible