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Manage Your Reputation: How to Plan Public Relations to Build & Protect the Organization's Most Power Asset - Couverture rigide

Haywood, Roger

 
9780749437947: Manage Your Reputation: How to Plan Public Relations to Build & Protect the Organization's Most Power Asset
Couverture rigide
ISBN 10 : 0749437944 ISBN 13 : 9780749437947
Editeur : Kogan Page Ltd, 2002

Synopsis

A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight will home in on any company that appears to be in breach of its corporate duty. Nobody can hide: the giants and little boys alike must actively manage their reputation. Full of real-life experiences, practical advice and the candid views of top executives, this edition shows how to: build a corporate reputation that becomes the company; avoid disasters that could close the company; win favourable media coverage; recruit the right PR people; set objectives everyone can understand; control the costs of the programme; measure the PR results; and much more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Roger Haywood is one of Europe's most respected and experienced issues analysts and public relations practitioners. He has advised many top companies on marketing and communications strategies, including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook.

He is chairman of the Public Relations Standards Council and former chairman of the Chartered Institute of Marketing and president of the Chartered Institute of Public Relations. He pioneered the concept of issues analysis, an innovative approach to corporate governance, he writes and broadcasts regularly on organizational behaviour.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2002
Langue
anglais
ISBN 10 
0749437944
ISBN 13 
9780749437947
Reliure
Relié
Numéro d'édition
2
Nombre de pages
276
Coordonnées du fabricant
non disponible
Personne responsable
non disponible