Articles liés à Mobile Marketing: The Message Revolution
Synopsis
Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. Mobile marketing literally gets them into the customer's pocket: it allows an extraordinary degree of personalism and it's cheap. Pioneered in 2000 by those at the edge of commercialism (for example clubs in Ibiza sending clubbers text message flyers), household names such as Guinness and Cadbury have now got in on the act and its popularity is rapidly increasing amongst companies. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.
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À propos de l?auteur
Matt Haig is an independent consultant advising organisations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired Matt Haig to write his popular book Mobile Marketing: The Message Revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The Essential Guide to Public Relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-business Strategy? (all published by Kogan Page).
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Mobile Marketing: The Message Revolution
Edité par
Kogan Page Business Books, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-R-040-02095
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Mobile Marketing: The Message Revolution: The Mobile Revolution
Edité par
Kogan page 06/01/2002, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
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Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780749437985
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Mobile Marketing: The Message Revolution: The Mobile Revolution
Edité par
Kogan page, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
Ancien ou d'occasion
Paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Mobile Marketing: The Message Revolution: The Mobile Revolution This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780749437985
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Mobile Marketing : The Message Revolution- Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel
Edité par
Kogan Page, Limited, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 42511617-20
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Mobile Marketing: The Message Revolution
Edité par
Kogan Page Business Books, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
Ancien ou d'occasion
Couverture souple
Vendeur : Hamelyn, Madrid, M, Espagne
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Etat : Como nuevo. : Este libro explora el auge del marketing móvil, utilizando SMS para comunicarse directamente con los clientes. Matt Haig examina el potencial de este medio, ofreciendo lecciones de líderes de marcas globales sobre cómo tener éxito en el canal móvil. Se discuten estrategias para maximizar su uso y evitar abusos, asegurando campañas efectivas. El libro es una guía esencial para empresas que buscan aprovechar las oportunidades únicas que ofrece el marketing móvil. EAN: 9780749437985 Tipo: Libros Categoría: Negocios y Economía Título: Mobile Marketing: The Message Revolution Autor: Matt Haig Editorial: Kogan Page Idioma: en Páginas: 226 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-11-12-66089cff
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Mobile Marketing: Lessons from Global Brand Leaders on How to Make a Success .
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
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Vendeur : madelyns books, Suffolk, Royaume-Uni
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Etat : Used: Good. ex library so some stamps etc. good overall condition.has small mark to outside edge.sent next working day from the u/k 1ST CLASS 0.0. N° de réf. du vendeur 1014GYHHSJ4
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Mobile Marketing: The Message Revolution
Edité par
Kogan Page, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749437985. N° de réf. du vendeur 9229652
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Mobile Marketing : The Message Revolution- Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel
Edité par
Kogan Page, Limited, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 38438606-20
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Mobile Marketing : The Message Revolution- Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel
Edité par
Kogan Page, Limited, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 2451920-6
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Mobile Marketing : The Message Revolution- Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel
Edité par
Kogan Page, Limited, 2002
ISBN 10 : 0749437987
ISBN 13 : 9780749437985
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 42511617-20
Quantité disponible : 1 disponible(s)