Mobile Marketing: The Message Revolution - Couverture souple

HAIG, Matt

 
9780749437985: Mobile Marketing: The Message Revolution
Couverture souple
ISBN 10 : 0749437987 ISBN 13 : 9780749437985
Editeur : Kogan Page, 2002

Synopsis

Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. Mobile marketing literally gets them into the customer's pocket: it allows an extraordinary degree of personalism and it's cheap. Pioneered in 2000 by those at the edge of commercialism (for example clubs in Ibiza sending clubbers text message flyers), household names such as Guinness and Cadbury have now got in on the act and its popularity is rapidly increasing amongst companies. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Matt Haig is an independent consultant advising organisations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired Matt Haig to write his popular book Mobile Marketing: The Message Revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The Essential Guide to Public Relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-business Strategy? (all published by Kogan Page).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2002
Langue
anglais
ISBN 10 
0749437987
ISBN 13 
9780749437985
Reliure
Broché
Nombre de pages
244
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749459505: Mobile Marketing: Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel

Edition présentée

ISBN 10 :  0749459506 ISBN 13 :  9780749459505
Editeur : Kogan Page Ltd, 2019
Couverture souple