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Book by Cummins Julian Mullin Roddy
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Présentation de l'éditeur :
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Biographie de l'auteur :
Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. He has been a consultant for sales and marketing for the past two decades, and his business aim is to 'make people make money'. He is a Vice President of the Central London branch of the CIM, a Court Assistant of the Worshipful Company of Marketors, and an examiner for the Institute of Sales Promotion Diploma. He has written or co-authored several other books for Kogan Page, including The Handbook of Field Marketing, Direct Marketing and Value for Money Marketing.
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- ÉditeurKogan Page Ltd
- Date d'édition2002
- ISBN 10 0749438649
- ISBN 13 9780749438647
- ReliureBroché
- Numéro d'édition3
- Nombre de pages272
- Evaluation vendeur
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Edité par
Kogan Page Business Books
(2003)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Paperback
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Evaluation vendeur
Description du livre Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR006910845
Acheter D'occasion
EUR 3,35
Autre devise
Image d'archives
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Edité par
Kogan Page Business Books
(2003)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002880801
Acheter D'occasion
EUR 3,35
Autre devise
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Edité par
Kogan Page 30/08/2002
(2002)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
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Description du livre Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780749438647
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EUR 4,45
Autre devise
Image d'archives
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Edité par
Kogan Page 30/08/2002
(2002)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780749438647
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EUR 4,45
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Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Edité par
Kogan Page, Limited
(2003)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
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Description du livre Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP17140356
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EUR 4,45
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Edité par
Kogan Page
(2007)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. N° de réf. du vendeur 9934353
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EUR 4,81
Autre devise
Image d'archives
Sales Promotion
Edité par
Kogan Page
(2006)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. N° de réf. du vendeur 8664278
Acheter D'occasion
EUR 4,84
Autre devise
Image d'archives
Sales Promotion
Edité par
Kogan Page
(2002)
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. N° de réf. du vendeur 8664279
Acheter D'occasion
EUR 4,84
Autre devise