Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work - Couverture souple

Mullin, Roddy

Couverture souple

ISBN 10 : 0749438649 ISBN 13 : 9780749438647

Editeur : Kogan Page Ltd, 2002

Synopsis

Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff and almost 60 per cent of consumers take advantage of some form of sales promotion each month. This book demonstrates tried and tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. This updated third edition spells out the business tasks that promotions will solve, how to achieve a creative edge, how to use suppliers, as well as the off-the-shelf offers available to promoters large and small. It informs the reader of how to find a promotional partner, the benefits and pitfalls of price promotions and the best way to use premium and prize promotions to the benefit of business. Finally it shows how these activities can be put into the context of an overall integrated marketing strategy. Contains case studies and practical examples.

A propos du livre

À propos de l?auteur

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0749438649
• ISBN 13: 9780749438647
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible