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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work - Couverture souple
Synopsis
Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff and almost 60 per cent of consumers take advantage of some form of sales promotion each month. This book demonstrates tried and tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. This updated third edition spells out the business tasks that promotions will solve, how to achieve a creative edge, how to use suppliers, as well as the off-the-shelf offers available to promoters large and small. It informs the reader of how to find a promotional partner, the benefits and pitfalls of price promotions and the best way to use premium and prize promotions to the benefit of business. Finally it shows how these activities can be put into the context of an overall integrated marketing strategy. Contains case studies and practical examples.
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À propos de l?auteur
Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Edité par
Kogan Page Business Books, 2003
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002880801
Quantité disponible : 2 disponible(s)
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749438647
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749438647
Quantité disponible : 1 disponible(s)
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Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Edité par
Kogan Page, Limited, 2003
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP17140356
Quantité disponible : 1 disponible(s)
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Edité par
Kogan Page, 2007
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. N° de réf. du vendeur 9934353
Quantité disponible : 1 disponible(s)
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Sales Promotion
Edité par
Kogan Page, 2006
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. N° de réf. du vendeur 8664278
Quantité disponible : 1 disponible(s)
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Sales Promotion
Edité par
Kogan Page, 2002
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. N° de réf. du vendeur 8664279
Quantité disponible : 1 disponible(s)
Image d'archives
Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Edité par
Kogan Page, Limited, 2003
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 51308570-6
Quantité disponible : 1 disponible(s)
Image d'archives
Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Edité par
Kogan Page, 2003
ISBN 10 : 0749438649
ISBN 13 : 9780749438647
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 1571547/3
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