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Big Ideas: Putting the Zest into Creativity & Innovation at Work - Couverture souple

Ceserani, Jonne

 
9780749438784: Big Ideas: Putting the Zest into Creativity & Innovation at Work
Couverture souple
ISBN 10 : 0749438789 ISBN 13 : 9780749438784
Editeur : Kogan Page Ltd, 2003

Synopsis

This practical guide seeks to help the reader establish environments that encourage creativity and generate solutions from new ways of thinking. It highlights pathways to creativity and shows how to establish conditions that improve the chances of success. The book aims to enable companies to look beyond traditional views of innovation, allowing them to realize their innate creativity and talent. This book describes how to achieve breakthrough ideas "outside the box". It provides a master class in creativity and how it can lead to innovation in all areas of business. Checklists, case studies and questionnaires are all included, plus a "mind gym" questionnaire to help establish the "Innovation Quotient" of an organization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jonne Ceserani is a partner with Syneoties Europe an International Consulting firm that helps companies invent and market new products, services and ways of organising and operating. Jonne's day to day experience in the commercial world is reflected in the down to earth approach of the book.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2003
Langue
anglais
ISBN 10 
0749438789
ISBN 13 
9780749438784
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible