Articles liés à CRM Project Management: Building Realistic Expectations...
Synopsis
Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
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À propos de l?auteur
Michael Gentle is an international CRM consultant based in Paris. He has been managing CRM, sales and marketing projects since 1993, from strategy through to delivery, and has witnessed both multi-million-dollar failures and spectacular successes. Michael Gentle has extensive international experience across Europe, the United States, Canada and Asia Pacific, and has worked at major companies such as Apple Computer, GlaxoSmithKline, Cegetel, Worldcom International and the Bank of Tokyo. He has been a regular guest columnist in the computer press for the past 10 years, both in the United States (Computerworld, iSeries NEWS) and in France (01 Informatique). He has a degree in mechanical engineering, with further studies in aerospace and computer science.
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CRM Project Management: Building Realistic Expectations and Managing Risk
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Paperback. Etat : Very Good. CRM Project Management: Building Realistic Expectations and Managing Risk This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749438982
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CRM Project Management: Building Realistic Expectations and Managing Risk
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749438982
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The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
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Kogan Page Business Books, 2002
ISBN 10 : 0749438983
ISBN 13 : 9780749438982
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The CRM Project Management Handbook : Building Realistic Expectations and Managing Risk
Edité par
Kogan Page, Limited, 2002
ISBN 10 : 0749438983
ISBN 13 : 9780749438982
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CRM Project Management: Building Realistic Expectations and Managing Risk
Edité par
Kogan Page, 2002
ISBN 10 : 0749438983
ISBN 13 : 9780749438982
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The Crm Project Management Handbook: Building Realistic Expectations and Managing Risk
Edité par
Kogan Page, 2002
ISBN 10 : 0749438983
ISBN 13 : 9780749438982
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The CRM Project Management Handbook : Building Realistic Expectations and Managing Risk
Edité par
Kogan Page, Limited, 2002
ISBN 10 : 0749438983
ISBN 13 : 9780749438982
Ancien ou d'occasion
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The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
Edité par
Kogan Page Business Books, 2002
ISBN 10 : 0749438983
ISBN 13 : 9780749438982
Ancien ou d'occasion
Couverture souple
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