Strategic Management MBA Masterclass - Couverture souple

SADLER, Philip

Couverture souple

ISBN 10 : 0749439386 ISBN 13 : 9780749439385

Editeur : Kogan Page, 2003

Synopsis

Detailing the fundamental concepts, frameworks and ideas necessary to guide a company, division or department to success, this manual links academic theory with the practicalities of the real business world. The work covers all the need-to-know topics, including: the nature of strategic management; analyzing industry and competition; resources, capabilities and competitive advantage; strategies for cost advantage and differentiation advantage; emerging industries and the management of technology; vertical integration; diversification; and global industries. This second edition has been updated and expanded to cover areas such as mergers and acquisitions, corporate parenting, defining business purpose and contrasting schools of thought. It features high-profile international case studies and instructive exercises and checklists, and is accompanied by a free CD-ROM containing a slide presentation and additional case study.

A propos du livre

À propos de l?auteur

Philip Sadler is widely recognised as a leading authority in the field of management studies. Principal of Ashridge Management College for over 25 years until his retirement in 1990, he now devotes his time to research, writing, consultancy and lecturing. He is the author of The Seamless Organization and Building Tomorrow's Company and editor of Management Consultancy, all published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0749439386
• ISBN 13: 9780749439385
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible