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Why CRM Doesn't Work: The Re-empowerment Revolution in Customer Relationship Management - Couverture rigide

Newell, Fred

 
9780749439477: Why CRM Doesn't Work: The Re-empowerment Revolution in Customer Relationship Management
Couverture rigide
ISBN 10 : 0749439475 ISBN 13 : 9780749439477
Editeur : Kogan Page Ltd, 2003

Synopsis

Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy. The author contends that only by empowering customers - by moving from CRM to CMR (Customer Management of Relationships) - can companies hope to build long-term relationships, create customer loyalty and deliver profits over time.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Frederick Newell, a leading international marketing consultant and CEO of Seklemian/Newell, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship strategies to strengthen customer loyalty and increase profitability. Newell is the author of loyalty.com; Wireless Rules; and The New Rules of Marketing. He can be reached at frednote@aol.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2003
Langue
anglais
ISBN 10 
0749439475
ISBN 13 
9780749439477
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible