Public Relations: A Practical Guide To The Basics - Couverture souple

Livre 2 sur 18: PR In Practice

Henslowe, Philip

 
9780749440725: Public Relations: A Practical Guide To The Basics
Couverture souple
ISBN 10 : 0749440724 ISBN 13 : 9780749440725
Editeur : Kogan Page, 2003

Synopsis

In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: Planning and outsourcing Business writing Working with printers, photographers and designers Promotions, functions and other events Crisis management New developments in technology Assessment and evaluation This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology. Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Philip Henslowe is a Fellow of the Institute of Public Relations and was chairman of their Education and Training Committee, from 1988 to 1990 and from 1996 to 1997. Also a Fellow of the Communication, Advertising & Marketing (CAM) Foundation, he has taught and lectured on public relations over many years at the University of Central England, Napier University, and at Matthew Boulton College in Birmingham. He has also run training courses for housing associations, NHS Trusts, and a number of foreign, governmental and commercial organisations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2003
Langue
anglais
ISBN 10 
0749440724
ISBN 13 
9780749440725
Reliure
Broché
Numéro d'édition
2
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749429379: Public Relations: A Practical Guide to the Basics

Edition présentée

ISBN 10 :  0749429372 ISBN 13 :  9780749429379
Editeur : Kogan Page Ltd, 1998
Couverture souple