Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status - Couverture souple

Cheverton, Peter

 
9780749441692: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Couverture souple
ISBN 10 : 0749441690 ISBN 13 : 9780749441692
Editeur : Kogan Page Ltd, 2003

Synopsis

With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM). Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002). This new edition features: lots of new case studies; several new chapters; significant updates on Selecting Key Customers, Key Account plans and the use of IT; a new and updated CD ROM containing the Insight key account selection software and planning tools.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2003
Langue
anglais
ISBN 10 
0749441690
ISBN 13 
9780749441692
Reliure
Broché
Numéro d'édition
3
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749435950: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Edition présentée

ISBN 10 :  074943595X ISBN 13 :  9780749435950
Editeur : Kogan Page Ltd, 2001
Couverture souple