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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status - Couverture souple
Synopsis
With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM). Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002). This new edition features: lots of new case studies; several new chapters; significant updates on Selecting Key Customers, Key Account plans and the use of IT; a new and updated CD ROM containing the Insight key account selection software and planning tools.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools & Techniques for Achieving Profitable)
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Kogan Page 22/12/2003, 2003
ISBN 10 : 0749441690
ISBN 13 : 9780749441692
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools & Techniques for Achieving Profitable)
Edité par
Kogan Page 22/12/2003, 2003
ISBN 10 : 0749441690
ISBN 13 : 9780749441692
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Kogan Page Business Books, 2004
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ISBN 13 : 9780749441692
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Kogan Page, 2006
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools and Techniques for Achieving Profitable)
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Kogan Page, 2003
ISBN 10 : 0749441690
ISBN 13 : 9780749441692
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Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. N° de réf. du vendeur CHL2019868
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools and Techniques for Achieving Profitable)
Edité par
Kogan Page, 2003
ISBN 10 : 0749441690
ISBN 13 : 9780749441692
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Paperback
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL1600133
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Key account management. A complete action kit of tools and techniques for achieving profitable key supplier status.
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London, Kogan Page, 2004
ISBN 10 : 0749441690
ISBN 13 : 9780749441692
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Vendeur : Antiquariat Bookfarm, Löbnitz, Allemagne
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3rd ed. 356 Ex-library book in GOOD condition, some traces of use, with stamp and signature. Ehem. Bibliotheksexemplar mit Stempel und Signatur, ein paar Gebrauchsspuren. 0749441690 Sprache: Englisch Gewicht in Gramm: 550. N° de réf. du vendeur 716959
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Kogan mit CD, 2004
ISBN 10 : 0749441690
ISBN 13 : 9780749441692
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Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
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Etat : Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, Zustand: 2, Sehr gut - gebraucht, Taschenbuch Kogan mit CD , 2004 , Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status, Peter Cheverton. N° de réf. du vendeur BU314157
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