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Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research - Couverture souple
Synopsis
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include: objectives in writing questionnaires differences between data collection media planning your questionnaire writing the questions types of question using prompt material layout piloting ethical issues social desirability bias and how to avoid it issues in multi-national surveys Part of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.
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À propos de l?auteur
Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Kogan Page Business Books, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
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ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Edité par
Kogan Page Business Books, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Edité par
Kogan Page Business Books, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 13 : 9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 13 : 9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 13 : 9780749441814
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