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Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research - Couverture souple
Synopsis
Book by Brace Ian
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business.
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you.
Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
Biographie de l'auteur
Ian Brace is Research Director at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian is a Visiting Fellow in market research at Bristol Business School, and currently vice chairman of the council of the Market Research Society and deputy chair of the MRS Professional Standards Committee. He is also co-author of An Introduction to Market and Social Research , published by Kogan Page.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page Ltd
- Date d'édition2004
- ISBN 10 074944181X
- ISBN 13 9780749441814
- ReliureBroché
- Langueanglais
- Nombre de pages288
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Pap/Cdr. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP65459791
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Pap/Cdr. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP64611708
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research [With CDROM]
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research [With CDROM]
Edité par
Kogan Page, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. N° de réf. du vendeur G074944181XI3N00
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 10 : 074944181X
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 10 : 074944181X
ISBN 13 : 9780749441814
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Pap/Cdr. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP65459791
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Pap/Cdr. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP64611708
Quantité disponible : 2 disponible(s)
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Edité par
Kogan Page Business Books, 2004
ISBN 10 : 074944181X
ISBN 13 : 9780749441814
Ancien ou d'occasion
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