The Effective Use of Market Research: How To Drive And Focus Better Business Decisions - Couverture souple

Birn, Robin

Couverture souple

ISBN 10 : 074944200X ISBN 13 : 9780749442002

Editeur : Kogan Page, 2004

Synopsis

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.

A propos du livre

À propos de l?auteur

Robin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action Ltd, which is now the largest international marketing research company for the map, atlas and travel-guide sector, and the book industry. Robin Birn is a Fellow of the Market Research Society and is the author of The Effective Use of Market Research and The International Handbook of Market Research Techniques (both published by Kogan Page), Using Research to Grow Your Business and Marketing for Publishers.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 074944200X
• ISBN 13: 9780749442002
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible