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Synopsis
One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for an organisation to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets. Market Intelligence examines the clientside perspective of market research and describes the pitfalls and problems when commissioning and briefing market research. Market Intelligence is fully international in scope and offers comparative examples and case studies from Europe and the US. The book also outlines Data Protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. This is an invaluable guide for students, market researchers and non-professional researchers.
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À propos de l?auteur
Martin Callingham was formerly Group Market Research Director at Whitbread, where he ran the market research, direct marketing and spatial analysis departments. He is a Fellow of the Market Research Society, was Chairman of the Association of Users of Research (AURA) and has been a Council Member of ESOMAR. In 2001 he won the David Winton Award at the MRS conference. Currently, he is a visiting professor at Birkbeck College, University of London.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page
- Date d'édition2004
- ISBN 10 0749442018
- ISBN 13 9780749442019
- ReliureBroché
- Langueanglais
- Nombre de pages240
- Coordonnées du fabricantnon disponible
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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series)
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Kogan Page Business Books, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice)
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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice)
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749442019
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Market Intelligence
Edité par
Kogan Page, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
Ancien ou d'occasion
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Softcover. Etat : Très bon. Ancien livre de bibliothèque. Pages cornées. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Dog-eared pages. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-635-707
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Market Intelligence
Edité par
Kogan Page, Limited, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
Ancien ou d'occasion
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Market Intelligence
Edité par
Kogan Page, Limited, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 51948861-20
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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice)
Edité par
Kogan Page, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
Ancien ou d'occasion
paperback
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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice)
Edité par
Kogan Page, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
Ancien ou d'occasion
Couverture souple
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Market Intelligence: How and Why Organizations Use Market Research
Edité par
Kogan Page, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749442019. N° de réf. du vendeur 9314338
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Market Intelligence
Edité par
Kogan Page, 2004
ISBN 10 : 0749442018
ISBN 13 : 9780749442019
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Paperback
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