The Sustainable Enterprise: Profiting from Best Practice - Couverture rigide

Brown, Chris; Reuvid, Jonathan

Couverture rigide

ISBN 10 : 0749442204 ISBN 13 : 9780749442200

Editeur : Kogan Page Ltd, 2005

Synopsis

Perceptions of a business's sustainability can have a real impact on the bottom-line. The benefits accrued will far outweigh any costs. Drawing on the experience and expertise of leading professionals and practitioners, it reviews the specific challenges that sustainability can involve from energy use to employment rights, from emissions trading to corporate governance, and from environmental technology to stakeholder relationships. Depending on the nature of the business, they might be critical or they might be routine. However, passively complying with rules and regulations is no longer sufficient. Sustainability is starting to permeate every business decision and needs to be managed in an active, integrated way.

The rewards for responsibility, accountability and transparency can be high: brand loyalty, high-calibre recruits, strengthened partnerships, easier entry to new markets and better access to capital. Any failure to live up to a commitment to sustainability, however, can fundamentally undermine prospects for future growth. In securing these rewards and minimising the risks, this book is designed as a practical guide to the strategic and operating challenges in becoming a sustainable enterprise.

A propos du livre

À propos des auteurs

Chris Brown has wexperience in sales, marketing and strategic planning for a number of major manufacturing and retail organisations including Unilever, Kingfisher and Sainsbury's. He is a past director of the Institute of Sales Promotion and Chairperson of the Unilever Promotions Mangers Committee. He now runs a marketing and business strategy consultancy 'The Cornford Consultancy'. He welcomes feedback on The Sales Promotion Handbook' and other Promotional, Marketing and Category Management issues (Email: feedback@cornford.co.uk)

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries.

Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0749442204
• ISBN 13: 9780749442200
• Reliure: Relié
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible