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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset - Couverture rigide
Synopsis
Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co., and Enron.
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À propos de l?auteur
Ronald J Alsop is editor and senior writer at The Wall Street Journal. He has many years' experience writing about and supervising the coverage of corporate brands and reputations.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset
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Kogan page 28/05/2004, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset
Edité par
Kogan page 28/05/2004, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
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The 18 Immutable Laws of Corporate Reputation : Creating, Protecting and Repairing Your Most Valuable Asset
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Kogan Page, Limited, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 50319850-20
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Edité par
Kogan Page, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0749442557. N° de réf. du vendeur 8617138
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Edité par
Kogan Page, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0749442557. N° de réf. du vendeur 8617135
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Edité par
Kogan Page, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749442552. N° de réf. du vendeur 8984011
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Edité par
Kogan page, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
Ancien ou d'occasion
Couverture rigide
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset
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Kogan Page, Great Britain, 2004
ISBN 10 : 0749442557
ISBN 13 : 9780749442552
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Cloth. Etat : Very Good. Etat de la jaquette : Very Good. First Edition. Hardcover The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset 0749442557 small scratch on d/j inside (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. Academic and Scholarly books and Modern First Editions ,and all types of Educational Reference Literature.). N° de réf. du vendeur 106163
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