Articles liés à Marketing Communications : An Integrated Approach

Marketing Communications : An Integrated Approach - Couverture souple

Smith, P. R.

 
9780749442651: Marketing Communications : An Integrated Approach
Couverture souple
ISBN 10 : 0749442654 ISBN 13 : 9780749442651
Editeur : Kogan Page Ltd, 2004

Synopsis

Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.

This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.

A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

PR Smith is a marketing consultant, bestselling business author and international speaker. A Fellow of CIM and the Institute of Direct and Digital Marketing, he has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC® Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. He is a guest lecturer at Technologies University Dublin and Cardiff University.

Jonathan Taylor, former top-10 ad agency MD, is Chairman of Visionpoint, a leading marketing communications consultancy, and lectures in marketing at the London Metropolitan University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2004
Langue
anglais
ISBN 10 
0749442654
ISBN 13 
9780749442651
Reliure
Broché
Numéro d'édition
4
Nombre de pages
704
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749436698: Marketing Communications: An Integrated Approach

Edition présentée

ISBN 10 :  0749436697 ISBN 13 :  9780749436698
Editeur : Kogan Page Ltd, 2001
Couverture souple