The Mobile Revolution: The Making Of Mobile Services Worldwide - Couverture rigide

Steinbock, Dan

Couverture rigide

ISBN 10 : 0749442964 ISBN 13 : 9780749442965

Editeur : Kogan Page Ltd, 2005

Synopsis

As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries - the Internet and mobile communications-are converging. But this is just the beginning. As the third industry - consumer electronics - and the fourth - media and entertainment - join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media, games and entertainment. In The Mobile Revolution the senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Ericsson, Qualcomm, Vodafone, NTT DoCoMo, SK Telecom, Verizon Wireless, Microsoft, Intel, IBM, RealNetworks, Yahoo, New York Times, Wall Street Journal, EMI, BMI, BMG, IFPI, CNN, ABC, Disney, Fox, Sony, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. It is not just another account of technology innovation; rather it examines the rise of mobile services in the context of maturing and emerging mobile markets.

A propos du livre

À propos de l'auteur

Dr Dan Steinbock lives in New York City and is Affiliate Researcher at Columbia Institute for Tele-Information (Columbia Graduate School of Business). He is Director of the New York office of the Academy of Finland, and Visiting Professor at the Helsinki School of Economics in Finland. He spends much of his time lecturing worldwide.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0749442964
• ISBN 13: 9780749442965
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible